2026 Sponsorship Trends (and What They Mean for Your Strategy) with Jim Andrews

Описание: What rights holders, partnership leaders, and sponsorship teams need to know now about long-term deals, non-traditional brands, fan communities, AI, and what’s actually worth paying attention to.

In this webinar, Jason Smith and sponsorship expert Jim Andrews break down the biggest sponsorship trends shaping 2026 and what they mean for your strategy today.

This is a practical conversation for people building real sponsorship programs, not trend-chasing for the sake of it. You’ll hear where the market is shifting, what’s changing in brand behavior, and how to think about sponsorship decisions with more clarity and confidence.

In this session, we cover:
How non-traditional brands are expanding the sponsorship landscape
Why long-term partnerships continue to outperform short-term activations
The growing role of fan communities, fandom, and audience connection
The difference between sponsorships and partnerships and why that distinction matters
How leading teams are thinking about profitability, scalability, and operational efficiency
What’s real about AI in sponsorship and where human strategy still matters most
Which trends deserve attention and which ones may be getting more hype than substance

Whether you’re selling sponsorships, managing partners, or shaping long-term revenue strategy, this session is designed to help you think ahead without overcomplicating the work.

Featured speakers:
Jason Smith — Founder & CEO, SponsorCX
Jim Andrews — Founder & CEO, A-Mark Partnership Strategies; former IEG leader and longtime sponsorship industry expert

Who should watch:
Sponsorship Managers, Partnership Directors, VPs of Sales, rights holders, and anyone responsible for building or evaluating sponsorship strategy.

Which sponsorship trend do you think will have the biggest impact in 2026?

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