Manage data flows based on customer consent with mParticle and OneTrust
Автор: Rokt mParticle
Загружено: 2022-08-05
Просмотров: 377
Описание: Balancing consumer data privacy and personalization can be complex. In this video, mParticle Product Marketing Manager James Flores explains how you can use OneTrust and mParticle to manage how data flows between tools based on customer consent, which makes it easier to delivered tailored experiences while also respecting customer preferences.
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