How IP can strategically advance your business goals

Описание: Your technology itself may be what you need to make and sell superior products in a significant market. But no IP gives you the right to use your technology or to sell anything; and other’s IP can get in your way.

What can the different types of IP do to help you achieve your goals – making money, attracting investors, and creating assets you might license or sell? What agreements does a company need; and how might they affect you as an individual?


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Table of Contents

1. IP Strategy Overview 0:15
   • How IP can strategically advance your busi...  

2. Types of IP 14:40
   • How IP can strategically advance your busi...  

3. Trademark 16:56
   • How IP can strategically advance your busi...  

4. Trade Secret 21:22
   • How IP can strategically advance your busi...  

5. Copyright 24:35
   • How IP can strategically advance your busi...  

6. Business -- Potential Investors 36:53
   • How IP can strategically advance your busi...  

7. Business -- "Due Dilligence" Check List 39:09
   • How IP can strategically advance your busi...  

8. Business -- Third Party Claims 41:45
   • How IP can strategically advance your busi...  

9. Business -- Reducing & Evaluating Risk 43:57
   • How IP can strategically advance your busi...  

10. Summary 51:28
   • How IP can strategically advance your busi...  



ABOUT THE IP LAW DEEP DIVE
Deep Dives are a new e-learning series on domains of expertise. The first deep dive is a 7-part monthly series on What entrepreneurs need to know about Intellectual Property.

Catch up on episodes at http://bootcamp.mit.edu/entrepreneurs...

Lecturer: James Lampert, retired partner, Wilmer Hale LLP
Producer & Program Manager: Andrew Ngui, MIT Bootcamps
Copywriter: Mariah Rawding, MIT Bootcamps