Disney’s PR Nightmare: Rachel Zegler

Описание: What was meant to be a dazzling revival of Disney’s most iconic princess reportedly spiraled into one of the studio’s most talked-about misfires. With a production budget said to exceed $300 million after reshoots and marketing, the live-action Snow White became a lightning rod for controversy long before opening weekend.

At the center of it all was Rachel Zegler. From viral press tour moments to outspoken critiques of the 1937 original, her comments ignited fierce debate across social media. Supporters praised her candor. Critics argued the messaging clashed with a nostalgia-driven remake banking on generational loyalty.

When the film finally hit theaters in March 2025, box office returns reportedly fell short of expectations, with analysts estimating steep losses after global totals settled around $205 million. Industry whispers pointed to behind-the-scenes course corrections, test screening changes, and executive concern over mounting backlash.

Now, as Zegler pivots toward indie projects and stage performances, the bigger question lingers: was this a marketing misfire, remake fatigue, or a case study in how fast public perception can shift in the blockbuster era?

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