How to use Google Dynamic Search Ads (DSA): Complete tutorial 2022

Описание: ★ Want to work with me? Visit my website or schedule a meeting ⇨ https://linktr.ee/cyntheon ▲ In this video I explain what Dynamic Search Ads are and how to use them
▼ Ad targets, common issues and other best practices

Dynamic search ads will dynamically generate a landing page and headlines to match a user’s search query. For dynamic ad groups, you do not set any keywords, but instead these ads are eligible to serve when not covered by your own keywords. Dynamic Search Ads are a way to fill in the gaps of the reach of your keyword based campaigns and ad groups. As an advertiser you simply enter a description, and Google does the rest.

Dynamic search ads work with dynamic ad targets, these are the landing pages. You can set conditions for what pages on your website can be used as landing pages, and Google will choose the best landing page. More on that when I show you how to set everything up.

Headlines and keywords are handled by the system, so all you need to do here is enter a description. Depending on how broad your site is, you might want to create at least 3 descriptions to make the ads more tailored to your different types of potential customers. Based on the user’s search query, Google will choose the most relevant ad and generate a headline for it.

In this video I will run you through the entire setup and also touch down on some of the most common issues, such as No Matching Landing Pages, or Google's system disapproving its own headlines.

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Taking my years of experience at Google Ads support to create in-depth tutorials for you! Running into an issue? Leave a comment and who knows, maybe my next video will give you the solution.

Google Ads was previously known as Google Adwords. It's the leading product in Search Engine Marketing, or Search Engine Advertising.

Contents:
00:00 Intro
00:30 What are Dynamic Search Ads?
01:00 What are ad targets / landing pages?
01:12 Why / when to (not) use DSA
02:49 How to create DSA
04:19 How to create ad targets
05:40 How to create ads
06:20 Page feed for ad targets
07:09 How does it work with keywords?
08:10 Common issues
09:46 Subdomains and multilingual websites
10:47 How to exclude keywords and ad targets

Music: bensound.com