How to define the North Star Metric of your product with Amplitude Framework - Seas.2 Ep.8

Описание: As a product team we need a Northstar Metric to guide us towards success: a metric that represents the vision of our product, aligns everybody on the team towards our goals and help us make product decisions.

So, how do we define it and, moreover, how can we determine the steps we can take in our day to day work to impact it?

The North Star Framework by Amplitude helps us define all this in a structured and collaborative way. In this episode we discuss what is this framework, when should we use it and the benefits, as well as how to use it.

We go through the core elements do the framework that can be defined in a collaborative workshop:
The North Star
The Input Metrics
The “work”

We also explain and discuss with examples, the Northstar framework checklist, the list of what makes a good metric:
It expresses value
It represents vision and strategy
It’s a leading indicator
It’s actionable
It’s understandable
It’s measurable
It’s not a vanity metric

To know more a about the framework and how to run the workshop, you can have a look to the original Northstar Framework Playbook by Amplitude 🔗 https://amplitude.com/north-star
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Chapters in this episode 👇🏼

00:00 Welcome and introduction
01:16 What is the North Star Framework from Amplitude
02:28 When to use the North Star Framework
05:23 The core elements of the framework: the NorthStar and the Input Metrics
06:34 Leading Indicators vs. Lagging Indicators
07:24 How to define the Input Metrics
08:16 The connection between the core elements
09:39 The North Star Framework step by step
10:13 The game of understanding your type of business: attention game, transaction game and productivity game
12:14 What makes a good North Star Metric?
20:07 How to define the Input Metrics: breadth, depth, frequency and efficiency
24:25 How to connect your backlog with your Input Metrics
26:23 The continuous update of your North Star Metric
27:17 Closing and see you soon!

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