How brand positioning actually works for fintech startups

Описание: Most fintech startups don’t struggle because their product is bad. They struggle because the market never clearly understands what they do.

In this video, we break down how positioning actually works for fintech startups, why it matters more than most teams realize, and how it quietly shapes trust, perception, and growth long before marketing or distribution tactics come into play.

You’ll learn a practical framework for understanding positioning, including:

🔹 What positioning really is (and what it’s not)
🔹 Why fintech products are especially sensitive to weak or unclear positioning
🔹 The four forces that silently shape how the market perceives your product
🔹 The two paths fintech startups use to win positioning battles
🔹 What strong positioning changes downstream in marketing, sales, and growth

If you’re building a fintech product and growth feels harder than it should, this video will help you see where positioning may be holding you back and how to take control of it.

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Need help applying this to your own fintech startup?
Book a free call: https://cal.com/ramsey-quillest/30min

👉 Drop me a message on Telegram or X @yonkorambo

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Timestamps:
00:00 Intro
00:45 Misconceptions about positioning
02:08 Why positioning matters in fintech
03:45 Factors that define brand positioning
09:34 2 ways to win at positioning
14:23 TL;DR