The Amazon A10 Update: 3 Things Every Indie Author Needs to Know

Описание: Amazon quietly overhauled its search and recommendation algorithm — and it's already affecting how books get discovered and ranked. In this episode, Ricci and Ferol dig into the Amazon A10 update and break down the top three things indie authors need to know right now drawing on an actual academic paper about the technology powering it. You’ll hear everything from how Amazon now reads your book page (literally, including your cover), to why external traffic suddenly matters way more than Amazon ads, to why spreading your marketing over several days beats a single-day spike. This episode is your practical guide to navigating the new landscape.

WHAT YOU’LL LEARN:

2:43 Today's Topic: The Amazon A10 Algorithm
3:21 Change Is Frustrating — Let's Acknowledge That
4:43 What Is A10? The Cosmo Paper Explained
6:47 #1: Product Page Optimization
8:01 Descriptions: Natural Language Over Keywords
10:48 Why Your Book Cover Now Matters to the Algorithm
11:35 A+ Content: Why It's More Important Than Ever
12:30 Dwell Time: Long Is Cool Again
14:25 Reviews: The 50+ Threshold
15:46 #2: External Traffic Gets More Weight
16:42 Amazon Ads Are Devalued — Here's Why
19:29 Conversion Rate & Qualified Traffic
20:33 #3: Consistent Traffic Beats One-Off Spikes
21:31 Why Series Authors Are Winning Right Now
23:25 Promo Stacks & the Elongation Strategy
25:28 You Can Set It All Up in One Sitting
26:38 Recap: The 3 Key Changes
27:54 The A10 Checklist + What's Coming from WWM

RESOURCES & LINKS:

– COSMO: A large-scale e-commerce common sense knowledge generation and serving system at Amazon: https://www.amazon.science/publicatio...
– See past podcast episodes here: https://www.writtenwordmedia.com/podc...

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