Does Gen Z kill alcohol? Or are they talking about alternatives?

Описание: Alcohol didn’t disappear overnight.
It slowly became optional.

At the same age, Gen Z drinks around 20% less alcohol than Millennials did. Not because they’re boring. Not because they don’t party. But because their priorities look different.

Health awareness is higher. Mental fitness matters. Socialising doesn’t always mean drinking. And spending money on hangovers feels… outdated.

This shift is already visible in the market. Alcohol brands are expanding zero-alcohol beers, low-ABV spirits, and mocktails at a pace we’ve never seen before. Not as a trend experiment, but as a survival strategy.

Gen Z isn’t anti-alcohol. They’re anti-default drinking.

And that’s the real disruption.
When consumer behaviour changes, entire industries are forced to adapt.

The question isn’t whether alcohol will disappear.
The question is whether legacy brands can stay relevant in a generation that chooses consciously rather than culturally.

What do you think is Gen Z killing alcohol or just consuming smarter or lacking money?

#GenZ #ConsumerTrends #BusinessTrends #AlcoholIndustry #MarketShift SoberCurious FutureOfConsumption BrandStrategy Economics CulturalShift TarunTalks

Disclaimer:
This content is for educational and informational purposes only. Consumption trends discussed are based on global surveys and industry reports. This is not financial, medical, or investment advice.