How to Get More Portrait Clients with Dance School Photography | Susan Michal’s Proven Strategy

Описание: See Susan Michal live at Imaging USA 2026!

Discover how veteran photographer Susan Michal, ‪@SusanMichal‬, uses dance school photography to build a steady stream of high-value portrait clients without spending money on ads. In this episode of The Professional Photographer Podcast, Susan shares her step-by-step method for turning volume dance school shoots into profitable portrait sessions, including how she books $2,800 fairy sessions and even $18,000 family portraits simply by showing up in the community.

🎯 Key Takeaways for Photographers:
How to secure dance school photography contracts to generate predictable income.
Strategies for converting volume clients into high-paying portrait clients.
Building genuine community relationships that lead to ongoing bookings.
How Susan’s “fairy sessions” turn dance school leads into premium sales.
Why photographers need a “sure thing” pipeline for consistent revenue.

If you’re a portrait, wedding, or freelance photographer looking to grow your business sustainably, this episode is packed with actionable insights you can start using immediately.

Listen where ever you get your favorite podcasts: https://ppa.com/podcast

#photographybusiness #PortraitPhotography #PhotographyMarketing #VolumePhotography #DanceSchoolPhotography #SusanMichal #ProfessionalPhotographer #PhotographyClients

Connect with Pat Miller of ‪@SmallBusinessOC‬ ⬇
LinkedIn 🔗​   / jpatmiller  
Website 🔗 https://www.smallbusinesscommunity.com/

Connect with Susan Michal ⬇
Instagram 🔗   / susanmichalportraitstudio  
Facebook 🔗   / susanmichalportraitstudio  
Website 🔗 https://www.susanmichalstudioandgalle...
Book 🔗 https://www.amazon.com/Dancers-Motion...

00:00 – Introduction
02:35 – What Is a “Sure Thing” in Photography?
05:00 – From Weddings to Volume Photography
07:11 – Volume as a Predictable Revenue Stream
08:45 – How to Break into Dance School Photography
10:47 – Building Relationships Through Community Presence
11:41 – What Dance Schools Really Want from a Photographer
13:15 – Red Flags When Working with Dance Studios
15:36 – Turning Volume Clients into Portrait Clients
17:50 – Why Susan Delivers Photos in Person
18:58 – Conversion Rates from Dance Schools to Sessions
20:07 – All About the Fairy Sessions
21:26 – Gone Fishing: Fairy Sessions for Boys
22:41 – Including Older Kids in the Experience
22:56 – Free Senior Sessions for Dancers
24:25 – Expanding into Family Portraits & Big Sales
26:49 – Relationships that Grow with You
27:17 – Why More Photographers Don’t Do This
28:40 – How to Start Your Volume-to-Portrait Pipeline
30:30 – Band Kids Deserve Photos Too
30:50 – Conclusion

Episode Highlights🎤💡:
11:08 – Photography Is a People Business
26:22 – Relationships Drive Sales
30:50 – Think Like a Business Owner

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