Multi-Screen Success Stories UK: Dixons Retail Full Interview - Dec 2013
Автор: Think with Google UK [Inactive]
Загружено: 2014-03-13
Просмотров: 763
Описание: In this 2013 interview Google's Peter Fitzgerald discusses mobile strategy including responsive web design (RWD) with Jeremy Fennell, Director of Multichannel at Dixons Retail. Jeremy reveals how Dixons Retail anticipate and cater to increasingly complex customer journeys that see users shifting not only from one device to another, but also from physical stores to online and back again.
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