The Founder | The McDonald's business model scene

Описание: Anybody can sell a better burger but, can anybody sell as many?

There are five pillars to the McDonald’s business model: people, products, place, price, and promotion. All of these pillars have one thing in common: they must be community orientated to work. Since the goal of this corporation is to become the favorite place to eat for each of their customer segments, the business model must be able to have their priorities aligned with the community needs of each location – even when the restaurant is independently owned.

In theory, this allows McDonald’s to be able to evolve as the community evolves.By forming a chain of distribution through their franchises and promoting a consistent message, the products that are received by a customer are consistent at every restaurant so that expectations are met on every visit.

This structure also allows McDonald’s to be able to focus on key geographical segments to meet consumer needs. There are specific products at certain McDonald’s franchises that are not sold throughout the rest of the restaurant chain. In Wisconsin, for example, you might be able to find a McBrat. In India, you’ll find zero beef products.

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