The Nexon Revolution: How Tata Went from Struggling to Dominating India's SUV Market.
Автор: Everythingbrand
Загружено: 2026-01-07
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Discover the incredible turnaround story of Tata Motors, powered by one compact SUV: the Tata Nexon! From the brink of collapse after the Nano flop, with dwindling market share and mounting losses in the mid-2010s, to becoming India's third-largest passenger vehicle maker—Tata's resurgence is nothing short of epic.
Launched in 2017, the Nexon redefined the brand with bold Impact Design, segment-first features, and India's first 5-star Global NCAP safety rating. It quickly became a bestseller, crossing nearly 900,000 cumulative sales by late 2025 and on track for 1 million soon. The game-changing Nexon EV, introduced in 2020, became India's first electric car to surpass 1 lakh units sold, helping Tata cross 2.5 lakh total EV sales with a dominant market position.
In 2025 alone, Tata Motors achieved record passenger vehicle sales of over 587,000 units, with the Nexon leading as one of India's top-selling SUVs month after month. This video dives deep into the strategy, innovations, EV leadership, and financial revival that turned Tata into a powerhouse.
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#TataNexon #TataMotors #NexonEV #IndianCars #SUV #ElectricVehicles #TataTurnaround #AutoStory #CarReview #IndianAutoIndustry
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