Outcome Driven Innovation
Автор: Praxie
Загружено: 2022-08-16
Просмотров: 195
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Outcome Driven Innovation is a strategy for creating an innovation centered around fulfilling a customer need. The success of the innovation is dictated by customer-defined metrics and therefore it becomes critical to understand how the client measures value. Once this information is understood, the research, marketing, development etc. of the product or service can all be aligned with generating this value. Companies use Outcome Driven Innovation to discover hidden segments of the market, increase market share, deliver a product message that resonates with customer and improve the customer experience.
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