Burnout Is a Growth Strategy That Eventually Fails with Maija Morton of Balanced by Maija

Описание: Maija Morton didn’t plan to become a mindset coach - a torn ACL and meniscus in Byron Bay literally knocked her into a new path. Now, she helps women (especially early-stage entrepreneurs) break self-sabotaging patterns like people pleasing, self-doubt, and burnout so they can build businesses - and lives - that actually feel aligned.

In this episode, Maija and Emily get real about what mindset coaching is (and what it is not), why “just be positive” can backfire, and how confidence is built through action plus reflection - not personality type. They also dig into the sneaky ways “I’m not good enough” shows up in your pricing, boundaries, decision-making, and even your sleep.

Highlights you’ll want to steal for your own life + business

Why “just think positive” can reinforce self-doubt (and shut down your emotions)

The real reason “I’m not good enough” shows up so loudly in women entrepreneurs

How low confidence quietly drives procrastination, people pleasing, and playing small online

The difference between being kind and needing external validation to feel worthy

How to start saying no without spiraling into guilt

The money mindset trap - and why pricing can feel like a self-worth test

A simple way to build confidence faster: do the scary thing, then reflect on the evidence

Why nervous system regulation matters if you want sustainable growth (not burnout)

Time-stamped topic guide

00:00 - Meet Maija Morton + the Byron Bay accident that changed everything
01:30 - What Maija does as a mindset coach + why community matters
03:10 - Mindset coaching vs toxic positivity - and why emotions can’t be bypassed
05:50 - Maija’s personal confidence journey (starting in childhood)
07:20 - Entrepreneurship as personal growth - boundaries, burnout, and worth
12:40 - Kind vs people pleasing - the line most women miss
14:40 - How to start saying no (without trying to overhaul your whole life overnight)
16:55 - Building a fully remote coaching business - the biggest leap
18:20 - Money mindset and pricing - uncoupling income from self-worth
20:10 - Starting a business before you “feel ready” - Maija’s unexpected leap
22:40 - Why coaches need coaches + how to find the right fit
27:10 - Does everyone need a mindset coach? Coaching vs therapy
30:10 - When entrepreneurs should get mindset support + what 3 vs 6 months can unlock
33:15 - Business coach vs mindset coach - how to choose
35:20 - Sleep, stress, and the mental load of building something from scratch
36:35 - Confidence myths - you’re not born with it (and you don’t need to be extroverted)
40:15 - Dream client: Grace Beverly + the hidden cost of “successful” habits
52:35 - Maija’s free boundary-setting guide + where to find her

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If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.

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Instagram: @balancedbymaija
LinkedIn: Maija Morton

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