05. From CRM Chaos to Clarity with Sabine Vidrike

Описание: Most companies don't have a broken CRM. They have a CRM nobody trusts.

In this episode of The Oddinary, Odd Morten sits down with Sabine Vidrike, founder of Sabine Vidrike Consulting and former CRM and marketing operations specialist at Universal Robots and Mobile Industrial Robots. After seven years building the commercial engine behind two of the world's leading robotics companies, Sabine went out on her own with a mission statement that hits home: "I fix what no one else wants to admit is broken."

The conversation covers what it actually means to be tool agnostic as a consultant, why RevOps is still a misunderstood discipline in the Nordics, and how to bridge the gap between creative campaigns and measurable results. Sabine shares how she built intake processes, attribution models, and campaign orchestration frameworks — all while navigating layoffs, reorgs, and the ever-present pressure to "just get it live."

They also dig into the human element of system migrations — why transparency matters more than timelines, what hypercare periods actually look like in practice, and why the biggest risk in any CRM migration isn't the data. It's the people.

You'll learn:
✅ What "tool agnostic" really means — and why it matters for growing companies
✅ Why RevOps is still far from understood in the Nordics — and what's missing
✅ How to bridge the gap between creative marketing teams and measurable pipeline
✅ What most companies get wrong about CRM migrations (hint: it's not the tech)
✅ The one small thing you can do tomorrow morning to start fixing the chaos

Chapters:
00:00 Introduction to Sabine Vidrike
01:14 Sabine's Journey in Marketing Operations
07:35 What Does Tool Agnostic Mean in Practice
16:17 Understanding RevOps and Marketing Operations
19:56 The Lack of Understanding MOps and RevOps — A Maturity Problem
24:27 Bridging Creative and Commercial
33:26 The Human Element in System Changes
42:55 What You Should Do Tomorrow Morning

Connect with Sabine Vidrike:
🔗 LinkedIn:   / sabinevidrike  
🔗 Sabine Vidrike Consulting:   / sabine-vidrike-consulting  

Connect with Odd Morten:
🔗 LinkedIn:   / oddmorten  
🔗 PlayMOps: https://playmops.io

About PlayMOps
PlayMOps is a Marketing Operations consultancy that helps B2B companies move from gut feeling to measurable results. Vendor agnostic. Agenda free. Built on honest advice, not upselling.

🌐 https://theoddinary.com

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