Reciprocal Rank Fusion & AI Visibility with Metehan Yeşilyurt

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In this episode of Jolly SEO’s TL;DR, I sit down with Metehan Yeşilyurt, Chief Growth Officer at AEO Vision, to unpack the real mechanics behind Reciprocal Rank Fusion (RRF) and why it still matters going into 2026. If you’ve ever wondered how ChatGPT, Perplexity, Gemini, and other LLMs decide which sources to cite—and why your brand may show up or disappear—this conversation gets right to the heart of it. Metehan breaks down his research, the math behind RRF, and how he reverse-engineered what’s happening inside LLM citation systems. And he somehow makes it easy to understand.

We also dig into what SEOs should actually be doing right now to earn AI visibility: from structuring your site cleanly for crawlers, to updating stale content, to strengthening your brand footprint far beyond your own domain. Metehan shares insights on the future of AI search, how agentic systems will change optimization, and why “being everywhere” matters more than holding a single #1 ranking. If you want to compete in ChatGPT’s ranking system—and future agent browsers—this is a must-listen.

Links & Resources
AEO Vision – Track your visibility across AI search engines: https://aeovision.ai
Metehan on X (Twitter) -
Metehan on Linkedin -   / metehanyesilyurt  
arXiv – Research hub where Metehan recommends reading LLM papers: https://arxiv.org


Are you an outreach specialist, and want to network & learn with other outreach specialists? Join our FREE group focused on earned linkbuilding:   / earnedbacklinks4seo  

Connect on LinkedIn:   / gregheilers  

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