What is Engagement Rate? | Marketing Analytics for Beginners | Part 12

Описание: Engagement rate measures the amount of interaction the content is generating relative to reach, impressions, and views. Engagement rate is one of the core metrics to measure the success of a digital marketing campaign.

This video discusses the importance of engagement rate and different metrics relative to whom engagement rate can be measured. We answer questions such as: What is engagement rate? How is engagement rate measured relative to other metrics? What is the engagement rate by the view, post, and impressions? What is the average daily engagement rate? What problems could arise while measuring engagement rate?

Table of Content:
0:00 – Introduction to engagement rate
0:25 – What does engagement rate measure?
0:35 – Engagement rate by reach
1:07 – Engagement rate by post
1:37 – Engagement rate by impressions
2:03 – Average daily engagement rate
2:43 - Engagement rate by views
3:00 – Summary

You can find the complete list of videos here:    • Getting Started with Marketing Analytics |...  

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