Lethabo Mokoena (Walk Fresh): The 10-Year Journey of a Township-Born Brand | Mashstartup Podcast

Описание: What does it take to build something that lasts — not just in profit, but in purpose?

Lethabo Mokoena, the founder of Walk Fresh, unpacks the lessons, phases, and grit behind building a township-born business that’s stood the test of 10 years.

What began in a backyard in Daveyton is now a movement, a trusted brand, and a symbol of what’s possible when vision meets relentless execution. Lethabo reflects on how Walk Fresh grew from a local sneaker-cleaning hustle into a nationally respected company with commercial products, collaborative campaigns, and cultural relevance — all while staying rooted in community.

This is more than a business story. It’s a story of impact.

In this conversation, we explore:
​The unseen work and mindset it takes to build over a decade​How township businesses can scale without losing their soul​The culture and economy of sneaker care in South Africa​Walk Fresh’s expansion, product innovation, and ecosystem thinking​The power of building infrastructure in overlooked spaces​

Lethabo’s tone is honest, grounded, and clear: greatness doesn’t come from hype — it comes from discipline, community, and staying true to your 'why'. His story is a blueprint for entrepreneurs looking to build something real, relevant, and rooted.

If you're serious about business as a tool for transformation, this is the episode to tune into.

This is how you build something that lasts.
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