SIGMA's CEO Yamaki-san - Celebrating 60 Years of Producing Lenses and Cameras

Описание: ► Read more: https://cined.co/sigma-interview-60-y...

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SIGMA is celebrating its 60th anniversary!

Find out what CEO Kazuto Yamaki-san has to say about SIGMA's development, sigma fpl camera,, their future products, and healthy competition.

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• Table of Content •

0:00​ - Jump to Chapters
00:25 - History of SIGMA
01:55 - Yamaki-san's belief in quality
03:05 - How the pandemic has changed SIGMA's view on Online Marketing
04:30 - Challenges of producing a new camera
06:04 - Marketing the SIGMA fp L
07:25 - Why has there been a shift in their target audience?
09:19 - Factory news
11:17 - Why are there no SIGMA small-compact lenses?
12:30 - SIGMA's first anamorphic lens?
15:04 - Will SIGMA produce lenses for FUJIFILM?
15:35 - Competition with mobile phone companies
17:36 - Development of the Foveon sensor

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