Cybersecurity and Crisis Communications with Bryce Austin, ​​TCE Strategy

Описание: In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. He also talks about CISO, next-generation antivirus, password keepers, and multifactor authentication. Lastly, he and Jason discuss who’s responsible for promoting cybersecurity within your company.

Five things you’ll learn from this episode:

1. Why you should prioritize cybersecurity
2. How to protect your organization’s data
3. Most active cybercrimes in 2022
4. Who’s responsible for promoting and managing cybersecurity within your organization
5. Information about the chief information security officer and next-generation antivirus

Quotables

“I had a 15-year career where things were moving up and up and up. And I went from bonus checks to unemployment checks because of the cybersecurity breach.” — @brycea
“I decided to start my own company to help other companies understand what these cybersecurity issues are so that they can make good real world decisions about them.” — @brycea
“You don't only have an incentive of protecting our corporate brand reputation by doing the right things to protect the company from cybersecurity breaches, but it's also in your best interest from an employment standpoint.” — @jasonmudd9
“I'm always talking about the importance of how you behave online or on connected devices at home because there's probably nothing more distracting for a productive employee than to have a personal data breach” — @jasonmudd9
“It's something I don't want to minimize, but on the grand scale of bad things that can happen in the world of cybersecurity, losing a credit card is not very high on that list, from one consumer to another.” — @brycea

Guest’s contact info and resources:

Bryce Austin’s LinkedIn   / bryceaustin  
Bryce Austin’s Twitter   / brycea  
Bryce Austin’s Website https://www.bryceaustin.com/
TCE Strategy https://tcestrategy.com/
Bryce Austin's Book: "Secure Enough?: 20 Questions on Cybersecurity for Business Owners and Executives" https://www.amazon.com/Secure-Enough-...

Additional resources:

Have I Been Pwned? http://www.haveibeenpwned.com/
"Managing Public Relations in a Crisis” e-book https://www.axiapr.com/managing-publi...
Crisis Management Webinar https://www.axiapr.com/manage-your-bu...
Axia Public Relations’ crisis management services https://www.axiapr.com/what-we-do/cri...
Axia Public Relations’ cybersecurity experience https://www.axiapr.com/services/cyber...

Episode recorded: Jan. 20, 2022

Sponsored by:

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.