My Story

Описание: MY STORY
A 60 Second TVC where members of the Gippsland Aboriginal Community in Victoria share their personal stories around the issues of smoking.

This TV Commercial was created as part of a holistic Anti Smoking Campaign run by the Gippsland Tobacco Action & Healthy Lifestyle Team working out of LEAHA (Lakes Entrance Aboriginal Corporation). Leanne Stedman from LEAHA ran the campaign and together with campaign director Wayne Tindall from Change the World Pty Ltd, was instrumental in all aspects of the campaign content and direction. The campaign was launched on March 28th 2015.

The campaign includes:
X4 TV ads
X4 Radio Ads
Billboards
Posters
USB Wristbands
Caps
T-Shirts and a series of Youtube clips.

All content in this campaign is the result of extensive community consultation with Indigenous communities from Orbost down to Morwell.

THIS CAMPAIGN TARGETS SMOKERS AND VULNERABLE YOUNG NON-SMOKERS

From a history of being paid with tobacco, smoking rates in Aboriginal communities range anywhere between over 40% to up to 80%, posing a serious health threat.

Many Aboriginal mothers smoke during pregnancy.

Although it takes the body up to 15 years to fully recover from smoking, Aboriginal people are less likely to quit.

THIS CAMPAIGN INFORMS AND OFFERS ONGOING SUPPORT

Smoking is the number one cause of chronic conditions and diseases among Aboriginal people and causes 20% of deaths in Aboriginal communities.

More Aboriginal people will die from tobacco-related illness than from alcohol, petrol sniffing, domestic violence and car accidents put together.