Does audience targeting work with Search campaigns in Google Ads?

Описание: Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy.

Key Topics Discussed:

• How and why you should layer complementary audiences onto Search campaigns
• How to turn search insights into audience targeting 
• The true benefits of uploading your customer list
• New ways to glean audience insights for campaign optimization ideas


Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

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Resources mentioned in this episode

• Jyll's SimilarWeb sponsored YouTube video    • Advanced Audience Targeting in Google Ads ...  
• Jyll's HeroConf San Diego 2025 talk    • Hero Conf 2025: Advanced Audience Targetin...  
• Inside Google Ads book about Audience Targeting https://jyll.ca/book?utm_source=podca...
• Google Trends https://trends.google.com


Related Inside Google Ads podcast episodes

• Episode 92: Audiences Masterclass https://jyll.ca/insidegoogleads/92?ut...
• Episode 63: Custom segments https://jyll.ca/insidegoogleads/63?ut...
• Episode 51: Customer Match https://jyll.ca/insidegoogleads/51?ut...
• Episode 24: Audience Layering https://jyll.ca/insidegoogleads/24?ut...


Read more about this topic on Jyll's Google Ads Blog

• Google-Engaged Audiences: Your Secret Weapon for Google Ads Remarketing https://learn.jyll.ca/blog/google-eng...
• Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer https://learn.jyll.ca/blog/google-ads...
• Does Audience Targeting Really Matter in Search and Shopping Campaigns? https://learn.jyll.ca/blog/does-audie...


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