How to find ideal customer profile (ICP)

Описание: How to find ideal customer profile (ICP).

In this video, you will learn what an ideal customer profile (ICP) is and how to define it.
If you want to succeed in outbound, you need to know your audience and craft messages that are relevant to them. An ICP is a must in cold mailing and any lead generation business.

This is the first step in creating a prospecting plan for your business. Once you master your ICP, you can focus on creating your cold email script and reaching potential clients.

By the end of this video, you’ll have four questions to answer to help you define your ideal customer profile. Do not skip this important step in your cold emailing process.

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