The Role of Advertising Research for an Integrated Marketing Communication (IMC) campaign
Автор: Neural Sense
Загружено: 2016-03-16
Просмотров: 6394
Описание: A guest lecture on The Role of Advertising Research for the development of an Integrated Marketing Communication (IMC) campaign as part of a lecture series by GetSmarter for the UCT Postgraduate Diploma in Management in Marketing, in partnership with the University of Cape Town, and Across Africa.
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