New RAM President & CEO, Reid Bigland, talks about the Pickup Wars
Автор: The Fast Lane Truck
Загружено: 2013-09-28
Просмотров: 8223
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( http://www.TFLtruck.com ) There are no bullets or bombs but never-the-less there's a real war being waged today by GM, Ford, Chevy, Toyota and even Nissan for the heart, soul, and checkbook of the American pickup truck buyer. Ram fired the first round a few years ago when it introduced the new Dodge, no make that Ram 1500 pickup and since that fateful day Ram has been on the offensive with almost yearly new product updates. In another interesting TFLtruck video Roman chats with new RAM President & CEO, Reid Bigland about Ram's current and future truck lineup. They discuss where the company's has been and where it is going.
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