Server-Side vs Client-Side Tracking: What Is The Real Business Impact? (With Case Examples)
Автор: Tracklution
Загружено: 2026-01-29
Просмотров: 17
Описание:
In this video, I explain the difference between client-side and server-side tracking and the real business impact for advertisers.
You’ll see two case examples:
B2B: using server-side tracking to send offline conversions from your CRM and optimize ads with real sales.
B2C: using server-side tracking for profit bidding by securely combining purchase and profit data.
I also explain how better, first-party conversion data improves ad performance and lowers acquisition costs.
Get started with server-side tracking in about 30 minutes at tracklution.com.
00:00 Introduction
00:13 Data loss in digital advertising
01:20 What is client-side tracking
02:12 What is server-side tracking
03:27 Case study: offline conversions with B2B business
05:53 Case study: profit bidding with B2C business
07:50 How to build competitive advantage with server-side tracking
09:15 Real results from server-side tracking
09:54 How to diagnose tracking issues?
11:07 How to get started with server-side tracking
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