CPO at The Economist | Building Trusted AI-Powered Voice Products

Описание: In an era of infinite fake news and AI-generated content, the highest value for a legacy media institution is the preservation of human trust. Liz Goulding, CPO at The Economist, delivers a deep dive into the operational mechanics of building AI-powered voice products at scale. This session deconstructs the decision-making framework for when to automate with synthetic voices, when to prioritize human narration, and how to maintain premium quality in a voice-first world.

Key Takeaways:
– The Economist Voice: Defining a distinct, authoritative, and opinionated audio identity that transcends written text.
– Bridging the Gap: How The Economist uses Text-to-Speech to provide audio for digital articles published between weekly print cycles.
– The Trust Paradox: Why a single AI mispronunciation can trigger immediate subscriber backlash and erode decades of brand authority.
– Voice-First Design: Why reading text aloud isn't enough—people speak differently than they read, requiring AI on AI native audio summaries.
– Antidote to Synthetic Media: Using human voice as a primal connection and a guardrail against the rise of deepfakes.
– Human vs. Robot: A real-time comparison of human narration vs. AI—and why some humans actually sound more like robots than the machines.

Meet the Speaker:

Liz Goulding, Chief Product Officer at The Economist, drives digital strategy and growth across the Group’s portfolio. As a member of the Executive Leadership Team, she oversees the design, development, and customer experience of digital products, including spearheading new AI-driven initiatives for The Economist and Economist Impact. In addition to her product leadership, she serves as Managing Director of Economist Education, where she acts as the P&L leader for the executive education business.

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