The Culture Industry and The Death of Hip Hop

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What happened to Hip Hop Music? How did it become commercialized? What is "Mumble Rap"? Find out in this video about The Culture Industry.

This video explores how Capitalism impacted Hip Hop music using Theodor Adorno’s theory of “The Culture Industry” and “Standardization” in Popular Music. We go over how corporate incentives and consumer ideology impact the production of rap music and how one dimensional standardized music formulas condition how people listen to music. We also discuss how various aspects of the music industry such as the media spectacle, marketing, corporate interests, streaming platforms, and record labels impact rap music both in terms of sound and its materialistic subject matter.

Credits:
Intro by Artin Salimi:    / artinsalimi  

TIMESTAMPS:
0:00 Intro
1:28 What Happened to Hip Hop?
6:14 A Brief History of Hip Hop: Record Labels, The Internet
and Streaming Platforms.
13:07 The Culture Industry and Theodor Adorno
15:30 Standardization In Popular Music
18:40 Aesthetic Branding and Pseudo Individualism
20:28 Conditioned Tastes
22:23 Addiction Formulas
25:43 Fast Food Music
29:04 Cultivated Demand
30:38 Imitation Over Innovation
32:20 Escapism, Conditioning and Social Control
33:56 Ideology, Cultural Hegemony and the Spectacle
37:09 Art Beyond Capitalism

Video clips Referenced:
PolitikZ - "REAL HIP HOP":    • PolitikZ - "REAL HIP HOP"  

Sources:
-The Culture Industry: Selected essays on mass culture by Theodor Adorno
-Essays on Popular Music by Adorno
-The Song Machine: Inside the Hit Factory by John Seabrook
-The Addiction Formula
-Many Years of listening to Hip Hop music

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1Dime is an educational channel dedicated to countering one dimensional thought by analyzing socio-political issues through the lens of theory, history, pop culture, and political economy