" DESIGN FOR BEAUTY " 1951 INTERNATIONAL SILVER COMPANY PROMO STERLING SILVER FLATWARE MD10505

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This International Silver Company promotional film "Design for Beauty" (1951) was written by Ralph Schoolman, shot by Roy E Long, directed by Lee Bobker, and produced by Vision Associates. The film promotes fine silver, and explores the rich heritage and significance of that metal, tracing its journey from ancient Greece and the Roman Empire to its development into "Sterling" silver in 13th century England. It highlights the contributions of master silversmiths of the Renaissance and the evolution of silver flatware in the 17th and 18th centuries, proudly displayed in Georgian households and later enriched by colonial silversmiths in America. The process of forging and polishing silver to reveal its inherent beauty is detailed, along with the role of American industry in producing exquisite silver designs. Artists focus on weight distribution, size, and shape to create models with precision, ensuring perfect duplication in manufacturing. Silver designs are showcased in international competitions and exhibitions, leaving a lasting impact on future trends. The narration emphasizes the personal and timeless appeal of silver flatware, often chosen by young brides, and the importance of selecting patterns that evoke different moods. Silver's beauty enhances daily living and formal occasions, blending tradition with contemporary elegance, and capturing nature's beauty in its play of light and patterns.

00:00 - 0:10: Introduction and titles

1:07 - 1:37: Dawn in New England, showcasing the white splendor and beauty of the countryside.

1:37 - 2:15: Man's discovery of silver and its historical significance.

2:15 - 2:27: Silver's role in ancient Greece and the Roman Empire.

2:27 - 3:00: Introduction of "Sterling" silver in 13th century England.

3:00 - 3:13: Sterling silver's properties, with 92.5% pure silver.

3:13 - 4:12: Master silversmiths of the Renaissance, like Cellini, creating intricate silver works.

4:12: Silver flatware development in the 17th century, carried in leather sheaves.

4:50 - 5:47: 18th-century Georgian silver, proudly displayed in households.

5:47 - 6:47: Colonial silversmiths in America adding to the silver tradition.

6:47 - 7:32: The process of forging silver, shaping it into forms like forks.

7:32 - 8:00: Polishing silver to bring out its inherent beauty.

8:00 - 8:17: International competition for silver designs at the New York Museum of Contemporary Crafts.

8:17: Exhibition of silver designs and their impact on the future.

9:02 - 9:26: Role of American industry in producing beautiful silver designs.

9:26 - 10:01: Artists creating silver designs, focusing on weight distribution, size, and shape.

10:01 - 10:36: Modeling silver patterns in clay or wax with precision.

10:36 - 11:17: Crafting the master model and achieving perfect duplication.

11:17 - 12:08: Manufacturing process for hollowware and flatware.

12:08 - 12:32: Transition music and applause.

12:32 - 14:16: Closing music and applause.

15:28 - 16:01: The creativity of man's talent captured in silver; engraved personal touches.

16:01 - 17:02: Silver flatware often chosen by young women soon to be married as a symbol of tradition and future.

17:02 - 18:35: Heritage of solid silver and the variety of eating and serving implements; choosing patterns that evoke different moods and loveliness.

18:35 - 19:22: The "Swan Lake" pattern with classic grace and light play.

19:22 - 19:43: The "Prelude" pattern, capturing the charm of spring.

19:43 - 20:14: The "Joan of Arc" pattern, reflecting the beauty of the past.

20:14 - 20:47: The "Pine Spray" pattern, with vigor and texture.

20:47 - 21:09: The "Angelique" pattern, embodying romance and French spirit.

21:09 - 21:30: The "Rhapsody" pattern, with flowing lines and motion.

21:30 - 23:13: The "Vision" pattern, translating contemporary themes into beautiful designs.

23:13 - 24:21: Silver adds richness to daily living; the importance of choosing a pattern carefully.

24:21 - 25:03: Proper placement and use of silver for dining

25:03 - 26:02: Silver for breakfast, luncheon, and informal dining.

26:02 - 26:57: Evening dining with silver, blending tradition with contemporary living.

26:57 - 27:33: Silver in formal dinners, providing a regal setting.

27:33 - 27:51: Nature's beauty captured in the play of light, patterns, and shadows in silver design.

This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com