Selling in a Post-Trust World │ Larry Levine

Описание: Selling is changing fast, and trust is harder to earn than ever.

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Larry Levine to unpack what it takes to sell effectively in a post-trust world. Larry shares the four pillars behind trust based selling: authentic relationships, meaningful business value, inspirational experiences, and disciplined habits.

They discuss why sellers often get stuck trying to be liked, how meaningful value changes the conversation, and why coaching mindset and heartset is the key to unlocking skillset. If you want to build credibility, grow confidence, and stand out in a noisy market, this episode is for you.

In this episode, you’ll learn:
🔹Why trust is declining in modern selling
🔹How to pair relationships with real business value
🔹The four pillars of trust based selling
🔹Why discipline is the glue that makes it all work
🔹How coaching mindset and heartset drives performance

🔔Subscribe for more conversations on complex B2B sales, leadership, and building high performing sales teams.

Learn more about Larry Levine’s book here: https://www.amazon.com/Selling-Post-T...

YouTube chapters
00:00 Welcome and why slowing down matters
02:01 The thesis: selling in a post trust world
04:50 Meaningful value and avoiding the friend zone
06:45 The four pillars: relationships, value, experience, discipline
09:34 What changes when leaders create accountability
14:03 Coaching mindset and heartset before skillset
16:51 Tech overload and why trust keeps dropping
20:01 Sellers crave coaching like professional athletes
22:31 You cannot hack trust: discipline and consistency win
25:45 Inner work drives outer success