Why AI Solutions Are Falling Short – Unpacking the Gaps in Retail & CPG

Описание: Consumers may step into a store with a plan, but last-minute influences can completely shift their choices.    • Видео  

The key for brands? Anticipate these impulses and proactively meet both the emotional and practical needs of shoppers.

A huge thank you to @DecisionArts for featuring Ian in this episode! It was a pleasure speaking with Dan Clarke, Steve Hershberger, Brad Brodigan, Lee Dayton, and Joe Jensen.

Want to better understand your customers' needs? http://soothbetold.com

#ConsumerTrends #ImpulseBuying #MarketingStrategy #BrandLoyalty #ShopperBehavior #RetailInsights

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Sooth helps marketers and brand leaders predict consumer behavior and uncover the reasons behind it. Using neuroscience, behavioral psychology, and AI, our patent-pending Sooth Method analyzes over 100,000 behaviors from 300+ million individuals globally to reveal emotional and cognitive drivers.

We don’t just predict behavior—we unlock real customer empathy at scale, helping brands connect more meaningfully. Sooth delivers predictive intelligence that sharpens strategy, inspires creativity, and drives up to 4x stronger performance.

Whether launching, repositioning, or navigating change, Sooth provides the clarity to stay ahead.