Trust, Influence and the Future of Social Media Marketing
Автор: Lancaster University Management School
Загружено: 2026-03-13
Просмотров: 28
Описание:
Lancaster University’s Marketers in Residence and academic colleagues explore how trust, influence, and authenticity are evolving in social media marketing. The session will examine the changing balance between brand-generated and user-generated content, platform trends, and the skills required for future marketers.
Panellists:
Vinny Wong – Global Social Strategy Lead, TikTok; Marketer in Residence
Simon Jamieson – Managing Director, MLP Agency; Marketer in Residence
Sarah Wiggins – National Trust and Lancaster University
Dr Mike Ryder – Lecturer in Marketing, LUMS
Darren Savage – Freelance Marketing Strategist; Marketer in Residence
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