Why Actively Managing Your Google Profile Matters

Описание: Most web design agencies obsess over their websites, portfolios, and funnels… and completely ignore their Google Business Profile. The problem? That profile is often the first thing a ready-to-buy client sees before they ever click your site. If you’ve set it up once and forgotten about it, you’re almost certainly leaking leads to your competitors.

In this video, I’ll show you exactly how to turn your Google Business Profile into a simple, repeatable client-getting asset for your web design agency. We’ll talk about why it matters so much, what to update, and how often you should be doing each task so it fits naturally into your weekly and monthly routines.

What you’ll learn in this video:

Why your Google Business Profile is quietly costing (or making) you money
How prospects actually judge your agency in the Google map pack
Trust, social proof, and why responses to reviews matter more than you think
One-time setup: fixing your core info, categories, services, and description
Making your profile look like a web design agency (logo, cover, team, portfolio shots)
Daily/weekly habits: responding to reviews and messages so you don’t lose hot leads
Weekly rhythm: posts, updated photos, and a quick Insights check
Monthly review: reading the data, tweaking services and offers, and aligning with your current positioning
Quarterly audit: refreshing branding, updating best work, and benchmarking against local competitors
Turning this into a simple SOP and recurring calendar blocks for your agency

By the end, you’ll have a clear, realistic cadence for:

What to do once (foundational setup)
What to do a few times a week (reviews & messages)
What to do weekly (posts, photos, quick data check)
What to do monthly and quarterly (deeper optimization and competitive check)

If you want more practical videos on growing a profitable, sustainable web design agency through smarter systems, better positioning, and the right tools, make sure you watch to the end, hit like, and subscribe to The Agency Upgrade.