Fiction vs. Non-Fiction: Running 2 Kickstarters at the Same Time

Описание: I’m running two Kickstarter campaigns simultaneously: a non-fiction book about Facebook Ads and a "weird" fantasy novel about a sentient cheese. Here is exactly what is working, what failed, and how I'm recovering from a major launch mistake.

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This is a "scrappy" mini-lesson originally recorded for my Kickstarter backers. I’m sharing the raw data behind my "Dual Case Study"—comparing how a business book performs against a quirky LitRPG fantasy during the exact same timeframe.

IN THIS VIDEO, YOU'LL LEARN:

► THE "WALK AWAY" MISTAKE: I set up my ads and then left for a conference for 8 days. Here is how that killed my momentum and how I’m using the Andromeda Algorithm to get it back.

► PRICE ANCHORING: How adding a $2,222 "Deification" tier actually helped sell more of my $555 tiers.

► CREATIVE DIVERSITY: Why the new Meta algorithm demands video, static, carousel, and "Flex" ads to keep costs down.

► THE $10 TYPO: How a graphic design error on my ad led to people making fun of me... which actually increased my engagement and backers ("Proof of Humanity").

TIMESTAMPS:
0:00 - Intro: The "Dual Case Study" (Fiction vs. Non-Fiction)
02:30 - Strategy: Using a Leaderboard & Community Achievements
04:00 - The "Weird" Book Strategy (Sentient Cheese & Autistic Gnomes)
05:10 - Pricing Strategy: How the $2,000 tier sells the $500 tier
06:50 - The Shipping Problem: Why I'm losing money on fulfillment
09:15 - Needs vs. Wants: Why non-fiction feels safer in Q4
10:45 - My Major Mistake: Walking away from the campaign for 8 days
11:50 - The Andromeda Algorithm: Why you need "Creative Diversity"
13:00 - The $10 Typo: Turning an embarrassing error into backers

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