Building Marketing from Scratch: Practical Strategies for Small and Solo Teams

Описание: Welcome back to the Leadership Cafe podcast! In this episode, hosts Sally Mildren and Melissa Zehner dive into the real-world challenges and practical strategies for small and solo teams looking to launch and grow their marketing programs from scratch.
You’ll meet Melissa Zehner, a seasoned organic marketing strategist with over 15 years of experience and an impressive track record of generating over $300 million in revenue for B2B startups and small businesses. With a 96% client return rate, she’s often the first marketing resource on the ground, building go-to-market and lead gen strategies from scratch.
If you’re just starting out or juggling all the hats in your organization, this conversation is packed with actionable advice on stakeholder alignment, proving ROI with quick wins, and setting boundaries to position marketing as a strategic leader—not an order taker. Plus, Melissa Zehner addresses the elephant in the room: how to thoughtfully leverage AI in organic content creation, and why effectiveness should always trump efficiency.
Grab your favorite mug (and maybe take a “pause,” as Melissa Zehner suggests), and tune in for fresh, candid insights to help your small team achieve big, meaningful marketing results.
Links:   / melissazehner  

Also launching a fun, cheeky newsletter exploring all the wonderful and WTF moments of working with founders every day. It’s called What the Founder. https://whatthefounder.beehiiv.com/