How to Create a Successful Online Course Business w/ Jacques "The Online Course Guy" Hopkins (MI100)

Описание: Robert Leonard chats with Jacques Hopkins about his journey as an entrepreneur, how he dealt with failure and applied the lessons he learned to his present business, where to start when building an online course, how to build an audience without an existing following, how to use YouTube and an evergreen funnel, and much, much more! Jacques Hopkins worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on The Online Course Show podcast.

IN THIS EPISODE, YOU’LL LEARN:
00:00:00 - Intro
00:03:59 - The six side-businesses that Jacques started that failed
00:11:23 - Lessons Jacques learned from his failures
00:14:39 - Why there is a misconception that online courses are an easy way to riches
00:33:24 - What to consider when deciding to quit one’s job
00:44:33 - Where to start when building an online course and how to build an audience
00:47:06 - If starting on YouTube is a good strategy
00:53:38 - What a funnel is and what it means when something is top-of-funnel
00:55:49 - The dynamic of giving away content for free versus making people pay for a product
00:58:51 - How to actually convert YouTube viewers into customers
01:02:00 - Where to learn and how to learn marketing strategies and software tools
01:05:49 - The first thing one should focus on if one is just starting out as a brand-new course creator
01:17:01 - How to focus as an entrepreneur, especially if you want to create multiple projects
01:21:04 - Habits or principles to incorporate into one’s life that will lead to success

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