From Event Coordinator to Agency CEO: Wendy Covey's Journey Building TREW Marketing
Автор: HabitStack Podcast
Загружено: 2026-01-13
Просмотров: 1
Описание:
In this episode of the HabitStack Podcast, host Scott Ward interviews Wendy Covey, CEO and co-founder of TREW Marketing, author of Content Marketing Engineered, and podcast host. Wendy shares how TREW Marketing pivoted during the 2008 financial crisis from serving a broad set of clients to specializing exclusively in marketing to engineers—leveraging her 15 years at National Instruments to create a durable advantage in a crowded market.
They dive into:
How AI is transforming technical content through research augmentation and persona testing (not replacing writers)
Why TREW chose controlled growth of 15–30% per year to protect work-life balance and retention
The mistake of creating a separate brand for educational content—and the confusion it caused
Lessons learned from over-hiring based on optimistic revenue projections
How the State of Marketing to Engineers research report became a credibility engine
Using original research to inform strategy and generate endlessly repurposable content
Implementing EOS-light with L10 meetings and rocks
Why assigning clear accountability prevents unforced errors
🎧 Listen to the HabitStack Podcast:
Spotify: https://open.spotify.com/show/55pgGeW...
Apple Podcasts: https://podcasts.apple.com/sg/podcast...
Buzzsprout Website: https://podcast.habitstack.com
🧠 Learn More About HabitStack: https://habitstack.com
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