Play-Based Dog Training That Actually Works | Shanell from Damn Good Dog Training

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In this episode of Doggie Stoic, Andrew sits down with Shanell, founder of Damn Good Dog Training and a Training Without Conflict (TWC) certified trainer, to talk about what it really takes to become a damn good dog trainer. From play-based learning and emotional-state training to quitting her 9–5 job during COVID to build her own thriving business, Shanell shares the highs, lows, and lessons learned from the front lines of modern dog training.

They dive deep into:

Starting a training business from scratch during COVID

Attending Larry Krohn, Jay Jack, and Joel Silverman’s seminars

How play unlocks obedience and emotional control

The TWC philosophy vs. traditional dog training methods

Using e-collars correctly and ethically

The difference between obedience and socialization

Giving your dog an opportunity to earn freedom

Whether you’re a trainer, an aspiring pro, or a dog owner curious about the psychology behind your dog’s behavior, this conversation will give you insight, clarity, and a few laughs along the way.

⏱️ TIMESTAMPS BY TOPIC

00:00 Intro – Meeting Chanel from Damn Good Dog Training
01:20 Larry Krohn, Jay Jack & Joel Monroe Seminar Recap
06:10 What Makes Larry a Mentor for So Many Trainers
09:25 The Power of Play in Dog Training
12:45 Chanel’s Origin Story – Starting During COVID
18:00 Leaving the 9–5 to Go Full-Time in Dog Training
21:40 Lessons for New Trainers – Start Small & Stay Honest
25:35 Offering Free Help, Pack Walks & Building Experience
30:05 Why Freedom and Long Lines Help Reactive Dogs
34:10 Misunderstanding Leash Freedom & Control
36:00 The “Stealing Joy” Concept from Dylan’s Seminar
39:30 Off-Leash Reliability Through Play and Connection
42:10 Common Breeds & Challenges – The Vizsla Community
45:00 Why Chanel Chose TWC (Training Without Conflict)
49:15 Learning from Ivan Balabanov – Play, Connection & Mastery
52:00 Teaching Owners vs. Training Dogs
54:30 When Too Much Structure Backfires
57:10 The Problem with “Neutrality” Training
59:55 Emotional States & True Socialization
1:03:00 Evaluating Aggression – Letting Dogs Show Behavior
1:07:15 How TWC Changed Chanel’s Approach to Behavior Cases
1:10:05 E-Collar Debate – Conditioning vs. Aversive Use
1:13:30 Inside the Home Structure & Emotional State of Dogs
1:15:00 Final Thoughts – Never Stop Learning & Future Goals

💬 Guest: Shanell | @damngooddogtraining

🎙️ Host: Andrew Goldberg | @happygoluckydogcompany