IPL Media Mandate| Pitch & Retain Clients| GroupM

Описание: In this episode of Sell Side Conversations, we sit down with Vikram Sakhuja, one of the most respected leaders in Indian advertising and media.

From growing up in Delhi and studying at IIT Delhi and IIM Calcutta, to working on iconic brands at P&G, Coca-Cola, GroupM, Maxus, and now Madison, Vikram shares what really goes into building brands that last.

We talk about classical brand building vs today’s obsession with performance marketing, why ROI alone can’t create memory, and how brands like Sprite, Titan, Asian Paints, and Fevicol stayed relevant for decades.

Vikram also opens up about painful client losses like Cadbury, winning and retaining large accounts, the IPL TV rights pitch with Lalit Modi, and what it truly means to lead as a global CEO.

Chapters:
00:00 - Intro
02:04 - Childhood, Education & Getting influenced by Western Comic books
03:47 - Vikram talks about his initials jobs at P&G working on Aerial launch and Coke
12:05 - Vikram talks about the Clients he’s retained and the process behind it
17:14 - Vikram talks about Cadbury account loss and why it hurts
18:18 - Vikram talks about his role as Maxus Global CEO
24:00 - Vikram shares his experience about where brands go wrong
28:12 - Vikram talks about his journey at Madison
31:39 - Vikram talks about formation of Choreos awards & the rationale behind it
33:13 - Vikram talks about the ESOP plan he created for GroupM
36:29 - Vikram talks about why passion is important to succeed in advertising & media
37:38 - Vikram lists down 3 critical areas for success in media & advertising field
40:00 - How Vikram got a job at GroupM
42:14 - Vikram talks about his mentors and how they shaped his career
43:21 - Vikram talks about career planning & 4 decile theory
49:09 - Vikram talks about how importance of Storytelling in Selling
51:58 - Vikram talks about the importance of empathy especially by Foreign leaders
54:38 - Vikram talks about the practise of Volume Discounts or payback from media owners
58:41 - Vikram talks about his favorite book and the chapter on Incentives
01:00:15 - Vikram talks about using Technology to build long last brands
01:01:46 - Vikram talks about Madison

#groupm #mediacom #Madison #wpp #mindshare #maxus #titan #tanishq #asian paints #mseal
#coke #sprite #Arieldetergent #andrenair #ranjankapur #martinsorrell #lalitmodi #ipl #indian premier league #bcci #unilever #cadburys

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