Service-Based Business Marketing / Create Connect Convert Podcast Episode 18

Описание: Welcome to the Create Connect Convert Podcast! In this episode, Regina Garay leads the discussion with co-hosts Laura Templeton and Kristy Crippen, diving into the realities of marketing a service-based business when there’s no physical product to “show off.”

Together, they explore why marketing often feels more challenging for consultants, tradespeople, and service providers — and how to shift your approach so marketing feels more natural, aligned, and effective.

Here’s what we cover in this episode:

-Why Marketing Feels Harder for Service Businesses: The unique challenges of selling expertise, experience, and transformation.

-The Mindset Shift That Changes Everything: How service providers can talk about their work with more ease and confidence.

-Storytelling as a Trust-Building Tool: Showing value through real stories instead of features or specs.

-Marketing the Transformation: Content that builds credibility and trust when results matter more than visuals.

Whether you’re a consultant, coach, tradesperson, or service-based business owner, this episode is packed with practical insights to help you market your work without feeling salesy — and build real connection with your audience.

📌 Stay Connected:
Visit our website: www.createconnectconvert.co

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