Why the Lowly Chrysler K-Car Tried to Play the Limo Game?

Описание: When the only tool you have is a hammer, then everything around you looks like a nail. And when you're Chrysler, and the only platform you have on the shelf is the K-Car, then everything around you looks like a LeBaron. So it went for the Pentastar's strangest luxury gambit, in which the recipe for a home-cooked limousine borrowed its broth from the dregs of the automaker's lineup.

This is not to disparage the impact the K-Car made on Chrysler's bottom line—or, indeed, the impact it had saving the company itself. In an era where the lights were barely flickering on at the factory, the many permutations of the K-Car provided cheap and occasionally cheerful transportation for millions of buyers, and eventually helped launch the minivan craze that saved Iacocca & Co. from the breadline.

None of that back-story erases any of the cognitive dissonance caused by seeing the K-Car rise way, way, way above its station, stretched and primped to parade alongside the Cadillac and Lincolns at the local valet stand. Here's how the cheapest car on the Chrysler lot hoodwinked America long enough to pollute movie premiers, high school proms, and wedding day celebrations as an incongruous symbol of wealth and prestige.

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00:00 Intro
00:59 CHAPTER 1
02:02 CHAPTER 2
03:34 CHAPTER 3

#chrysler #k-car #chryslerlimo