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In Clear Focus: B2B E-Commerce with Jason Greenwood
Автор: In Clear Focus
Загружено: 2024-10-15
Просмотров: 6
Описание: IN CLEAR FOCUS: Jason Greenwood of Greenwood Consulting discusses B2B e-commerce, highlighting its complexities compared to B2C. He notes many B2B brands lag behind in digital capabilities, facing challenges like outdated data management and internal resistance. Jason shares a case study that illustrates how streamlining processes can improve efficiency. Hear why Jason predicts rapid B2B e-commerce growth, driven by Millennial buyers' digital expectations and today's B2B customer demands.
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