Innovative Use of Voice & Audio in Advertising feat. Karthik Nagarajan and Anil Viswanathan
Автор: VAUX Podcast Series (MMA India & IVM Podcasts)
Загружено: 2022-05-24
Просмотров: 48
Описание:
On the first episode of Vaux, Karthik interacts with Anil Viswanathan, Senior Marketing Director of the international food giant Mondelez. Discussing the increasing scale of audio technologies in the digital space, the episode explores the growth opportunities and potential of the technology in the consumer market. Anil talks about the audio medium being a potential consumer touchpoint and how it modifies the way brands and businesses advertise their products. He further unfolds how great audio contributed to the success of the Silk Chocolate advertisement campaign. Personalization, Branding, Technology and much more, on this episode of Vaux!
Tweet to Karthik Nagarajan (@The_Karthik): / the_karthik and follow his WordPress handle here (filterkoffee.com)
Find Anil Viswanathan on Social Media:
Twitter: ( / chai_vis )
LinkedIn: ( / anil-viswanathan-9463351 )
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
You can also check out our website at http://www.ivmpodcasts.com/
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