BBA-104 Introduction to Psychology Lectures in URDU Hindi | Psychological Research Methods

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This is online video lecture number 5 recorded for BBA 104 introduction to psychology course of Punjab University Lahore. In this present coronavirus situation punjab University has advised to conduct online classes for BS programs. BS Business Administration which is also known as BA 4 Year program classes BA semester 2 has been launched. This is lecture number 1 recorded online for BBA 104 introduction to psychology course.
This is an introductory course introduced in BBA program of University of the Punjab Lahore in this relationship between Business Administration and psychology is explain for the students so that they can apply the concepts of psychology human development social behaviour and study of science and mind in their marketing Sales Production and other decision making.
Today lecture about Different school of thoughts exist in Psychology.
Psychological Research.
is conducted to obtain factual information about human behavior and mental processes to find out the underlying cause and effect relationship.
Types of Research
Pure Research : focuses a certain problem to look into its causes and effects.
Applied Research : looks into practical problems in life
and uses scientific methods of observation under controlled condition
collect data find cause and effect relationship through statistical analysis
Suggests to bring required change in certain behavior
Re-examine the after effect of that change.
Introspection : Looing inward , popular in 20th century
Provides direct information about individual internal and mental states
It studies factors like attention, perception, learning , memory and thinking
Extraspection : objective observation of overt(obvious, evident) behavior under controlled conditions.
Used by biological and behaviorists
Pavlov, J.B. Watson, and Skinner used and experiment on animals and human beings.

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