How Professional Copywriters Reverse Engineer Sales Letters

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So you're a copywriter, and copywriters read stuff. Ads. Sales letters. Content. You name it.

But reading a piece of copy doesn't necessarily TEACH you what it's doing, why it's working, or how it makes you feel. And not many people know how to properly annotate or "actively read" a promotion.

So in this video, Sean walks you through the way he studies long form sales letters (though this method applies for any ad or piece of content), including:

How to identify the ordinary idea behind the big idea of a promotion...
Identifying the lead (or "lede") type...
Connecting marketing claims with their proof (and the types of proof that exist)...
Taking note of dimensionalizations and adding them to your copywriting toolkit...
Pinpointing pivot points and transitions that connect sections and allow your copy to cleanly flow from one section or idea to the next...
Using the S.I.N. framework to assess the offer...
Understanding design choices...
Keeping track of the funnel or traffic drivers and data that reveals something about the performance of the copy or the funnel it's in...
The best music to read copy to.

This video will show you everything you SHOULD be paying attention to when you sit down to mark up copy...

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Copy That! is hosted by Alex Myatt, Rod SatterwhiteSean MacIntyre, and Lindsey Hough.

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Want to score clients and close more gigs? Watch our DEFINITIVE Guide to Selling Your Services As a Copywriter:    • How to Sell Your Copywriting Services Well...  
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