AI as a stakeholder | 4 March
Автор: Isentia
Загружено: 2026-03-04
Просмотров: 161
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As the media landscape evolves, the definition of a 'stakeholder' is shifting.
AI is quietly becoming one of the most influential stakeholders in communications — shaping narratives, interpreting sentiment, and influencing decision-making at scale.
We were in conversation with Lisa Main, Director at Main Bureau, Dr Nici Sweaney, Founder & Director, AI Her Way, Prashant Saxena, Isentia’s VP of Revenue and Insights for Southeast Asia, and Ngaire Crawford, Isentia’s Director of Insights, on what it means to lead with credibility as AI reshapes communications and corporate affairs.
In this session, we discussed:
1. What AI looks like as a stakeholder and how it behaves.
2. Challenges and opportunities that AI brings as an audience.
3. The role and impact of AI on the industries central to communicators.
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