A Marketing Case Study: Oxygen Digital, Kottakkal Showroom Launch | Dulquer Salmaan

Описание: Here unfolds the story behind 'The Mysterious Red Hoodie'!
This video encaptures Capio's remarkable campaign success for Oxygen's 34th showroom launch in Kottakkal. From brainstorming to the final execution, it was a thrilling rollercoaster ride filled with excitement, creative outbursts, and challenges. Capio's behaviorally conscious approach in tackling the hurdle of introducing a brand into an overcrowded market proved to be victorious. The campaign's focal point was 'curiosity bias,' effectively utilized to create the eye-catchy campaign 'വരുന്നതാര്‌' (translates to 'Who is Coming?'), which resulted in remarkable brand visibility for Oxygen Digital in Kottakkal. Dive into this video, as we unveil the success story!


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