EP98 Marketing to CISOs: The Personality, Humor, and Humanity Required to Stand Out

Описание: Jordan shares his 15-year background in SaaS and cybersecurity marketing, including building teams across startups and PE-backed scale-ups.

• He explains the growing talent gap around using AI effectively in marketing — not replacing teams, but integrating AI while keeping humans in the loop.
• Cybersecurity marketing, he says, requires a very specific personality: part fixer, part renegade, part threat-minded problem solver.
• Jordan looks for candidates who understand the culture of cybersecurity buyers, from GRC auditors to SOC leaders to law-enforcement-minded analysts.
• He hires based on mindset and curiosity rather than traditional linear experience, but acknowledges this comes with occasional mis-hires.
• Jordan evaluates candidates by asking how they’d fix modern cybersecurity marketing problems and what blind spots they see in current industry messaging.
• AI isn’t a threat in his view — it simply shifts tasks, requiring marketers to elevate brand, storytelling, and creative differentiation.
• He emphasizes humanity as the biggest competitive edge: authenticity on social, relatable storytelling, humor, and emotional intelligence.
• Jordan notes that sales and marketing alignment relies heavily on understanding both data and human experience — the truth typically lives in the middle.
• He closes by stressing empathy on both sides of hiring: hiring teams must respect candidates, and candidates should appreciate the pressures companies face.

You can find Jordan on LinkedIn here:   / jordansher