Referral marketing guide: How to build a customer referral program

Описание: [Free Guide] https://bit.ly/3JX7C1Z - 7 ways to design a referral marketing program to turn your delighted customers into brand advocates

Marketing is essential if you want to reach more customers. You can pump money into paid advertisements to reach them, but you can also reach a large number of them with referral marketing.

Often called word-of-mouth marketing, referral marketing relies on happy customers spreading the word about your business after a positive experience. This often happens on its own, but you can also take proactive measures to incentivize your customers to talk about your business with friends and family.

This form of marketing is very effective because it is a part of basic human nature to talk about our experiences. If you can use that to your advantage, you can tap into a powerful marketing tool that will help you reach more customers at virtually no cost to you.

In this guide, you will learn how to build a marketing referral program to grow brand awareness and increase conversions. Get ready to harness the power of word-of-mouth marketing.

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You probably put a lot of money into marketing your business, but what if you could get your happy customers to market your business without much cost to you? That’s where referral marketing comes in.

In this guide, we’re going to show you everything you need to know about how to use referral marketing to boost your conversion rates, increase your brand awareness and grow your business with your own referral marketing program.

So, how does referral marketing, or word-of-mouth marketing work?
Well, it actually works just like it sounds. The goal is to get your customers to tell their friends and family about your business.

But, you can’t always expect it to happen organically. You have to encourage your customers to talk about your business. Instead of waiting for your happy customer to talk about you, you can politely ask them to spread the word after a positive experience with your business.

For example, whenever a customer has a great experience with your business, you can easily ask them in person, via email, or by text to tell their friends about it.

A quick message like this can mean the difference between your customer quickly forgetting their experience or marketing your business for you when they talk to their friends.

So, why is referral marketing so effective?

First, word of mouth can put you on a fast track to earning customer trust.

When your business is recommended to someone by a person they trust, it makes it more likely that they would check out your business.

This is how word of mouth builds customer trust right out of the gate.

Next, let’s talk about social proof.

Social proof is the idea that people generally are influenced by the experiences of other people.

For example, if a potential customer reads great online reviews about your business, they’ll be more inclined to do business with you.

Customer recommendations are another form of social proof. If a friend or family member recommends a product or business based on a positive experience, the customer will be more inclined to choose that product or business too.

Finally, word of mouth helps your business stay at the top of people’s minds.

Let’s say you have friends that go to the same dentist, and they’ve all recommended that practice online. Chances are, if you need to switch to a new dentist, that practice will be the first one you will think of.

Now that we’ve talked about how referral marketing works, let’s dive into different customer referral programs.

First, let’s look at direct referral programs. Direct referral programs are the most trackable and scalable referral programs. You request a referral from your customer and offer a reward in return.

Then, there are implied referral programs. In an implied referral program, your business finds ways to let your target audience know that you are doing work for customers just like them. .

Let’s say you’re an electrician. You could create a pamphlet that showcases your work and leave them at real estate offices and property management offices to serve as a brochure for your business.

Implied referral programs are less direct and more difficult to track, but they can still be effective.

Next, we have tangible referral programs. This is when your business offers a product or service for free. For example, many meal subscription services run tangible referral programs by giving referred customers their first meal free of charge.
Last, we have community referral programs. This is when your business partners with a non-profit, in hopes that the non-profit organization will in turn support your business.

Find out how Birdeye can help you create a flawless referral marketing program today with a free demo.